ProjectSHERPA: a startup retrospective

Over several years, while fully employed, some friends and I built a startup with whatever time we could scrape together.  ProjectSHERPA was an imagining of what the tech recruiting marketplace could be – a data-enabled web platform for finding, screening, and recruiting entry-level technology talent.   Virtually everyone in the space …

NYU Entrepreneurs Festival, part 2

The themes of passion and persistence from Day 1 of the NYU Entrepreneurs Festival carried throughout the panels of Day 2. There were some great anecdotes told during the Serial Entrepreneurs panel (moderated by my Digital Media Marketing prof Greg Coleman), and you’ll find no shortage of interesting snippets on …

MBA Notes: Thoughts on Business Plans

At last night’s Digital Media Marketing class, one of our guest lecturers, JB Rudelle, serial entrepreneur and current CEO of criteo.com, gave his perspective on startup business plans: they’re good for two things, self-assurance, and convincing other people to leave their comfy jobs and join your cause. This sentiment very …

MBA Notes: Advice to Entrepreneurs from VC Eric Hippeau and Zynga Mobile Head, David Ko

Another excellent set of guest lecturers in Digital Media Marketing at NYU Stern this week: Eric Hippeau, a venture capitalist famous for investing in Yahoo and the Huffington Post amongst many others, and David Ko, current head of everything mobile at the gaming giant, Zynga.  The both of them dropped some great …